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Why Authenticity Is the Key to Building a Successful Career

Updated: Jun 30, 2023

Authenticity is a term that gets thrown around a lot these days. It’s used to describe everything from personal relationships to brand marketing. But what does it really mean to be authentic, and why is it so important in building a successful career?

At its core, authenticity is about being true to oneself. It’s about having the courage to show up as you are, without pretending to be someone else. This might sound like a simple concept, but it’s actually quite difficult to achieve in practice. We live in a world that values conformity and assimilation, and it’s easy to fall into the trap of trying to be what others want us to be, rather than being true to ourselves.

However, there are many successful professionals who have built their careers by being authentic. These individuals have found that being true to themselves is not only morally admirable but also strategically wise. By being authentic, they stand out in a crowded market, build trust with colleagues and clients, and find fulfillment in their work.

One example of a professional who embodies authenticity is Sheryl Sandberg, COO of Facebook. Sandberg has been open about her struggles as a working mother and has used her platform to advocate for gender equality in the workplace. By being authentic and sharing her personal story, Sandberg has become a role model for millions of women around the world. She has also earned the respect and trust of her colleagues and clients, which has helped her succeed in her career.

Another example is Simon Sinek, author, and motivational speaker. Sinek has built his career by encouraging people to find their “why” – their purpose or belief that drives them. He is known for his authenticity, vulnerability, and willingness to share his personal struggles with anxiety and self-doubt. By being true to himself, Sinek has built a loyal following of fans who appreciate his honesty and authenticity.

So, why is authenticity so important in building a successful career?

REASON #1: Authenticity helps you stand out in a crowded market.

When you are true to yourself, you bring a unique perspective and set of skills to the table. This can help you differentiate yourself from others in your field and make a lasting impression on potential clients or employers.

REASON #2: Authenticity helps build trust with colleagues and clients.

When you are authentic, you come across as genuine and trustworthy. This can help you build strong relationships with others, which is essential for success in any career.

REASON #3: Authenticity can help you find fulfillment in your work.

When you are true to yourself, you are more likely to find work that aligns with your values and passions. This can lead to a sense of purpose and fulfillment that is difficult to achieve when you are trying to be someone you’re not.

Authenticity is key to building a successful career. By being true to yourself, you can stand out in a crowded market, build trust with colleagues and clients, and find fulfillment in your work. So, don’t be afraid to be yourself – it just might be the best career move you ever make.

As always, I LOVE hearing from you… what are you taking from today’s post? Comment below or email me at


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