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Forget the Mask: Data Shows Authenticity Rules

We've discussed the immense power of unmasking your authentic leadership as a woman in business.

But what does the research say?

In this post, we’ll look at the hard data on how embracing your true self delivers tangible results as a leader.


The Proven Benefits of Leading with Authenticity Study after study has confirmed the performance gains produced by authentic leadership:

1. Effective Leadership Overall

In a multi-year Harvard Business School study, authentic leaders consistently scored higher on overall leadership effectiveness. Employees gave them rave reviews for inspiring engagement, modeling integrity, and generating enthusiasm.

2. Higher Employee Engagement

Research by Gallup found that teams led by highly authentic leaders have employee engagement levels 15% higher than average. When you bring your real self to work, your team’s satisfaction goes up.

3. Increased Shareholder Returns

Among S&P 500 companies, those with authentic cultures saw their equity value increase 24% over 10 years – double the returns of low-authenticity firms. Wall Street rewards authenticity.

4. Greater Ability to Drive Change

A study of 500+ executives by Egon Zehnder International concluded that 85% of female leaders see authenticity as a critical capability to spur positive organizational change.

5. Higher Job Satisfaction

According to the Journal of Business Ethics, authentic leadership correlates with 13% higher job satisfaction. Employees experience greater purpose and fulfillment when leaders are real.


Business Success Stories The data doesn’t lie – authentic leadership delivers results. But don’t just take the statistics at face value.

Consider inspiring business leaders modeling this approach:

Mary Barra – General Motors Since becoming CEO of GM in 2014, Barra’s authentic, transparent leadership has driven massive cultural transformation. After a major scandal, Barra’s authentic style stabilized the company and renewed its focus on customers.

Jacinda Ardern – New Zealand Prime Minister Ardern leads with empathy, compassion, and crisp communication. Her authentic approach has spurred New Zealand to global leadership in addressing COVID-19. Approval ratings consistently top 60%.


The verdict is clear from both quantitative data and leadership examples – authenticity works.

By bringing your true self to your executive role, you pave the way for game-changing results.

So what are you waiting for?

There’s never been a better time to unmask your authentic leadership. The only thing holding you back is yourself.

You’ve got this!

P.S. Have you downloaded my free Authentic Leadership Self-Assessment Workbook to help you get started on understanding your strengths, blindspots, leadership purpose, and more?

This printable workbook will guide you through 12 powerful exercises to gain self-knowledge and begin unmasking your most authentic leadership.

As always, I LOVE hearing from you… what are you taking from today’s post? Comment below or email me at


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